THOUGHT LEADERSHIP
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Ignite 360 Announces Return of Rob Volpe as 3rd CEO; Lisa Osborne Departs Ignite 360
Ignite 360, a consumer insights and marketing strategy firm known for its commitment to elevating human understanding to unlock growth for Fortune 500 brands and businesses, announces that Rob Volpe, founder and chairman, is appointed the 3rd CEO of the company effective February 23.
Love, not Loss! Spark Brand Passion with These 3 Valentine’s Day Tricks to Combat Customer Churn
It’s time to talk about a different kind of relationship: the bond between brands and customers. In an era of shifting loyalties, it's crucial to keep the flame of brand love alive. In this expert article, we unveil how understanding, empathy, and communication are the trifecta for enduring affection in the marketplace. Learn how to reconnect with your customer base, spark new passions, and how you can keep your customers' hearts beating for your brand.
A gift for every person(a) in your life – and the deeper “why” behind all our recommendations!
Forget the guesswork this festive season; our team, seasoned in the art of understanding deep consumer desires, has curated a list of gifts that promise to be more than just presents. These are experiences, memories, and joys waiting to be unwrapped.
Whether you're shopping for clients, partners, or loved ones, our guide is your secret to gifting success.
Let's spread the holiday cheer with choices that inspire, engage, and create lasting connections!
Want to get closer to your consumer than you ever thought possible? This FREE game can get you there!
At Ignite 360, we are firm believers in the power of immersive experiences. The gift of an experience, can be far more meaningful than a thing bought or sold.
One of the immersive experiences we continue to offer our clients is LIFEOLOGY™ – our proprietary empathy-building game proven to be a powerful tool for fostering understanding and connection between business teams and their consumers.
This year, we're excited to present you with a special gift: a custom Holiday Edition of LIFEOLOGY™.
Get ready to create deeper connections and make this holiday season one to remember!
Don’t Be Scared of Suspense in Your Story: Eight tricks (and treats) to take your story from spooky to spectacular!
Driving suspense in stories is an oft-used tactic to keep audiences and readers enthralled and hanging on your every slide. Expert storyteller and CEO Lisa Osborne shares her best tips on ways to use suspense to ensure your next presentation lands.
Ignite 360 Announces Appointment of Lisa Osborne as New CEO, Succeeding Founder Rob Volpe
Ignite 360, a consumer insights and marketing strategy firm known for its commitment to elevating human understanding to unlock growth for Fortune 500 brands and businesses, announces the appointment of current COO, Lisa Osborne, as the CEO effective Sept. 12 while current CEO and founder, Rob Volpe, is moving into a Chairman position.
Today we are excited to announce Lisa Osborne as Chief Executive Officer at Ignite 360
Today, we’re excited to announce Lisa Osborne as Chief Executive Officer at Ignite 360. We asked Lisa to share her thoughts on the role, the future, and the Ignite 360 team.
Publishing Industry Honors Tell Me More About That with Benjamin Franklin Silver Award for Best Self Help Book of 2022
SAN FRANCISCO, August 3, 2023 – Ignite 360 announced today that the first book by its Founder and CEO, Rob Volpe, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time was named a silver Benjamin Franklin Award winner by the Independent Book Publishers Association at an annual conference held in San Diego in May.
The book explains the 5 Steps to Empathy, which Ignite 360 uses in its research and training programs as well as in keynotes and presentations by Volpe and others in the organization. The book uses narrative storytelling to bring to life the different steps, largely drawing from Volpe’s experiences as a qualitative moderator doing in-home ethnographies and in-context interviews.
Empowering the Skills to Succeed at Being the People We Are
When you have empathy, you are able to use it, along with other data points to be better at communication, collaboration, problem-solving, persuasion, ideation, building trust, reaching forgiveness and having compassion. Empathy is only effective when it’s expressed.
Rob Volpe, Empathy Activist explains how to build your empathy ability and strengthen it like a muscle to flex when you need to.
Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles
Mixed messages abound about the state of the economy but one thing is clear, “it’s a wild time” according to consumers. Learn how the Navigating to a New Normal participants and broader US adult population are coping with inflation in Winter 2023.
Considering a reboot this year? What you need to power up your leadership and take your decision-making to the next level.
How’s your intuition holding up these days? Were you able to predict the changes in consumer behavior over the past 16 months? Call it what you like, a gut feeling, killer instincts, or a sixth sense –a strong and precise intuition is essential to any business leader’s decision-making success. Today we share the secret behind the engine that fuels your intuition… empathy!
Two Things Consumers are More Worried About Than You Might Realize
Can you guess which global and societal issues fall just behind food, gas and fuel prices as top consumer worries. One hint: it’s not pollution or climate change.
Storytelling in Uncertain Times: The Questions That Really Matter for Your Business to Succeed
Although the market responded positively to the recent news that the Fed signaled a slowdown on interest rates, by the time you read this, other news may send markets downward. A series of major events have rocked our globe over the past several years—each with devastating human consequences: the pandemic, the war in Ukraine, inflation at a 40-year high. Knowing your customer in times of crisis is critical to safeguarding your business. It provides a roadmap to re-align your strategy to weather the storm. Today, Insights Director John Sularz reveals the essential step you need to take to ensure organizational resiliency during unstable times.
The Best Time to Start Your Data Analysis Report? The Answer May Surprise You.
One of the biggest mistakes in research is beginning the report writing process only after the data comes in. Analysis and story development must be infused at every step of the research and data acquisition process.
COO, Lisa Osborne looks at each research step and what you need to consider to deliver meaningful and actionable analysis.
Quant Data Is Only Half The Story: Write Better Consumer And Market Insights Reports With These Top 3 Tried And True Tools
Do you need help finding the story among fields and fields of transactional data, survey data, or similar information? What motivates, inspires, and prompts certain beliefs, actions, or decisions? The ‘why’ behind it all that informs the most powerful insights and strongest stories? Today, COO Lisa Osborne shares three ideas to successfully integrate elements of qualitative learning into your survey instruments that go beyond the ‘what’ of stated behavior and lead to better consumer and market data insights reports.
The Right Way To Tell A Story With Data: Five Steps That Will Engage And Influence Your Audience Every Time
For researchers, all data is good data, and we love to gather, consider, compare and share it. When it comes to storytelling, however, we must resist the urge to include and show all our data. Today we explain the five steps to effective data storytelling that will engage your audience and influence action.
Stop Confusing Everyone with Your Data and Learn the One Thing You Can Do to Fix It – Starting Now
Did your last research project create more questions than actionable steps? Want to maximize the comprehension and influence of your next project? Today we share the key to unlock the true potential of your research with this one change…
Who Moved My Cheese? Literally! - 3 Tips for Better Customer Experience in Times of Change
Shoppers are a finicky bunch. The goodwill of your customers can be easily thrown off if you mess with the muscle memory they have built up over years of repeated behaviors shopping for the same items. Beware your next shelf reset! Here are 3 tips to help you keep the peace.
How Would You Answer This Question? The State of Practicing Empathy in America: Part One
Empathy skills have been in decline in the US, but just how bad is it? This article is the first in our series on the state of practicing empathy in America, and establishes an empathy baseline.
Can We Handle One More Surge? Coping Skills Two Years Into a Pandemic.
Ready for one more surge? If the receding Omicron wave is any indication, the answer is no. What does this mean for a frustrated and fed up society and how does it impact your business?