Although the market responded positively to the recent news that the Fed signaled a slowdown on interest rates, by the time you read this, other news may send markets downward. A series of major events have rocked our globe over the past several years—each with devastating human consequences: the pandemic, the war in Ukraine, inflation at a 40-year high. Knowing your customer in times of crisis is critical to safeguarding your business. It provides a roadmap to re-align your strategy to weather the storm. Today, Insights Director John Sularz reveals the essential step you need to take to ensure organizational resiliency during unstable times.