THOUGHT LEADERSHIP
The latest industry insights and trends.
Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.
Feature story
Juicing Empathy for Better Business Results
How do you turn a squishy skill like empathy into a tool to drive decision making and business results? You juice it, of course!
5 Ways to Put Empathy to Work Right Now
At Ignite 360, we take #empathy seriously. We know that focusing on cognitive empathy in workplace interactions leads to better collaboration and decision-making. Applied to your marketing communications, it showcases a stronger understanding of your consumer’s needs and life, building a better bond with your brand. How do you get there? We have identified and developed a path for you – and it’s just 5 steps away…
How marketing research and consumer insights can help companies become more empathetic
What’s the catapult for a good marketing strategy? Understanding consumers on a very human level.
CEO, Rob Volpe joined business coach Jon Dwoskin on his podcast, “THINK Business Live,” to discuss his role as an empathy activist and how marketing research and consumer insights can help companies become more empathetic and understanding of their consumers’ needs.
How I facilitated a 6-hour Zoom session that kept clients engaged and got results
Before the pandemic, we frequently facilitated full-day workshops with clients – now we all have to find a way to move these sessions online. Today, Ignite 360 Connection Catalyst, Jay Zaltzman shares the expert tips he uses to help clients remain engaged throughout the day and get results.
Chapter 5: Black Lives Matter – How to Listen Without Judgement
In this piece, we discuss the five steps to empathy, share the experiences of our Black respondents, and above all, we listened.
Separated in age by two generations, respondents Gail and Dajon share their powerful stories of racism. We review the five steps to empathy and offer action starters for your company.
![Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655511318901-J27059UJYENB53F8EIZQ/Ignite360-N2ANN-CH4.jpeg)
Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]
Take a deep dive with us as we look at society’s current journey to reconnect with others – and the emotions that are driving decisions during this pandemic.
3 Keys to Successful Dealmaking: Empathy, Courtesy, and Respect
Amy Hall, COO of Caton Commercial Real Estate Group, built her career by treating people well. We sat down with Amy to discuss good deals, bad deals, and the magic of the golden rule.
My Recipe for Story Crafting Deliciousness
Are you over the typical dry corporate PowerPoint? Want to create a rich story? Here’s how to cook up a breakthrough and connect with your audience.
Getting to Yes… On a Dress
Ignite 360 CEO, Rob Volpe assumed women had it easy finding something stylish and flattering for any occasion. And if it was easy for women, how hard would it be for a man who is used to much fewer choices and therefore less discerning. Today, Rob shares his first-hand experience in dress empathy.
![Why Homophobes Still Matter to Your Project [Podcast]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1656613401096-661V7J5F9IE1A2M66OEP/Ignite360_homophobes.jpeg)
Why Homophobes Still Matter to Your Project [Podcast]
It’s not easy hearing views that are contrary (and even offensive). How do you handle that situation when it’s at work? It happened to us – and here’s what we did.
You Decide: Is this Remix A Beautiful Noise or Nails on Chalkboard?
We remixed Lifeology™ for 2018. It sounds like human connection is back.
Risky Business: How to Survive a Week Unplugged
Unplugging is risky business. It’s better/easier/safer to stay connected. Just in case. But I was proved wrong this summer vacation. I learned the risk has never been more worth the reward than it is in 2018.
3 Ways Paying Attention to your Consumer Pays off Big
Are your judgments and biases clouding your ability to connect with your consumers? Today, we share how to overcome the traps, uncover the truth and understand what your consumers really want!
Oprah, Anderson Cooper, and Howard Stern: 6 Critical Interview Skills To Learn From the Masters
As insights and brand strategy experts, interviewing is at the core of what we do. In this revealing story, COO Lisa Osborne shares the top 6 must-have skills from the masters.
This is the New Us: How Companies Successfully Align with Demographic Change
In the spirit of International Family Day, Mother’s Day, and Ramadan, we explore the changing – and increasingly multicultural – demographics of our country. We offer strategies for how you can stay on top of these shifts and highlight examples of brands that are doing it right.