RANDY FERGUSON, INSIGHTS PARADOX
Randy’s experience centers around finding new ways to address consumer need - putting the “new” in nuance.
Randy works with clients to uncover the consumer stories and opportunities that grow their business.
Whether it be launching new products for General Mills, running his own ethnography consultancy, or working with Fortune 500 companies for a global digital trend service. Randy’s industry expertise includes retail/fashion, technology, the non-profit sector and deep dives into empty nester and young cosmopolitan cohorts.
Have a question or project you’d like to discuss?
Let’s chat at randy@ignite-360.com
Q&A
What aspect of your work do you enjoy most right now?
Field work is my passion. There is nothing more satisfying than meeting people in their space, wherever that may be. I love going in with an open mind to explore and learn about what consumers are actually thinking and doing! Applying the social sciences to business questions is where new and innovative thinking comes from.