Welcome to the Ignite 360 Storymasters Content Library

An introduction to 10 key storytelling tools, real-world challenges and solutions you can begin to use right away, actual case studies and examples of storytelling in action PLUS links to additional learning content!

Hosts Rob Volpe, CEO and Lisa Osborne, COO share real examples and anecdotes of how storytelling elevates your insights and drives action.

From sorting out what’s important to your storyline to finding your Big Idea, you’ll find ideas and tips to help you overcome the overwhelming feelings and pain points of writing your story.

Visuals elevate your storytelling. Learn how to choose the right visual for the job. Whether that’s a metaphor or graph, visuals quickly translate complex concepts into memorable insights.

COO Lisa Osborne talks with communication coach Dr. Michelle Mazur, founder/CEO of Communication Rebel. Mazur shares practical advice you can use right away to improve your next presentation – including the two most important parts you never want to give up.

Three industry experts share their own storytelling failures and how it made their storytelling better. Find out what they do differently now.

Tension and conflict may be things you choose to avoid in your daily life, but, when it comes to business insights, tension is your friend. Tension reveals what’s at stake and what’s to be done about it!

For researchers, all data is good data and we love to gather, consider, compare and share it. When it comes to storytelling, however, we must resist the urge to include and show all of our data. Learn how select the right data for your story.

Play gets you and your audience thinking differently. It breaks up the monotony. Like with any good game, however, there are some basic rules. Watch CEO, Rob Volpe as he explains 3 simple rules that will lead you to win big when playing at work!

When it comes to meetings, you can’t just show up. Preparation is key. In this colorful infographic, seasoned moderator and facilitator, Eric Snyder shares his tips and tricks to set the stage for “Aha!” discoveries and deeper connections.

How you end your meeting, report, or research project matters. A successful ending will leave your audience feeling inspired to take action. In this installment, we focus on the 4 L’s of endings: last call, logistics, look back, and look forward.

We put together 5 of our most used (and powerful) PowerPoint tips you can use to perfectly polish your presentation and impress your audience in record time! No design skills required.

Behind every great story is a great editor. When it comes to data, editing is just as critical. COO, Lisa Osborne shares one of her favorite editorial tools for excellent storytelling as well as a hands-on exercise to test out your newfound editorial skills!

In this two-part series, we sit down with three storytelling experts to talk about how the Big Idea can effectively make sense of your Big Data. This lesson explains how to iterate through insights in order to discover the Big Idea.

In this second installment, our three experts delve into the iterative process required for a Big Idea – which includes a certain level of vulnerability and creative thinking.

Data charts do not automatically translate into a story for your brand and business. What is measurable isn’t the same as what is valuable. This lesson will guide you through a 3-step thought process to identify the meaning behind your materials. How to make sense of it all, process it, and turn that information into actionable insights.

In this lesson, we show you an easy and versatile storytelling technique that can do everything - from providing context for your story to creating empathetic engagement with your audience. It is none other than the quotation. Big or small, a well-placed quotation is one of the most accessible and effective ways to bring data to life, engage empathy, and drive action!

As marketing and insights leaders, moving from idea to action is a non-negotiable. Effective activation often relies on socializing your message to build alignment and win others over – sometime easier said than done! Here are some winning strategies to socialize your story for maximum impact.

Call them what you want - your influencers, your advocate network, your champions, your colleagues. They are the ones who are going to help you carry your story forward and create change. In this installment, we show you how to leverage your advocate network to successfully socialize your story.

In this lesson we reimagine the “elevator pitch” to be less of a 2-minute moment to dazzle the one person who will make or break your project and rebuild it into something more helpful (and less nerve-wracking). We also have homework to help you put together a pitch that will be ready next time the opportunity presents itself.

In this installment, we interviewed an expert in influencer marketing – Freddy Tran Nager, Expert in Residence at USC’s Annenberg School for Communication and Journalism – to break down how to gain influence – and become the (positive) buzz in the office.

Freddy Tran Nager, Expert in Residence at USC’s Annenberg School for Communication and Journalism continues his tips for how to influence – and also the watch-outs – specifically, how to influence your audience with emotion, how to segment your audience, and navigate your network.