Chapter 6: Are We There Yet? Finding Our Way to Normal. [VIDEO]
Despite an increase in cases of Covid-19, people are yearning for a return to normalcy in their lives. But what does that mean in 2020?
Between the pandemic, social injustice, a tense political season and the recession, the old normal is looking far away in the rearview mirror. How will this new destination appear and what does it mean for your business?
Fresh from our QuirksVirtual Event presentation - Are We There Yet? Finding Our Way to Normal - see and hear first-hand what consumers are thinking and feeling in this ever-changing pandemic environment.
In this engaging video you will hear the voices of consumers from Ignite 360’s longitudinal qual/quant Navigating to a New Normal study* – and learn the answers to the questions on everyone’s mind right now:
How are people coping today?
What are current behaviors and attitudes toward: shopping, leisure activities, vacations?
Who isn’t wearing a mask?
What are the implications for your business or brand?
PLUS – Consumer opinions on returning to in-person research
Experience robust storytelling in the voice of the consumer plus informative data to drive insights and decision-making. Presented by Ignite 360 CEO Rob Volpe, a master storyteller and astute observer of life.
Key Takeaways:
Implications for brands and businesses based on changing consumer behavior and attitudes
The beginnings of new “normal” behavior with consumers which will impact the future for business
Understanding of current consumer sentiment and behavior as a result of current events in 2020
*The foundation of the presentation is based on Navigating to a New Normal, a longitudinal, nationally representative study with adults 18+ in the U.S. It has been running since April 1, 2020, featuring weekly one-on-one IDI qual conversations with 16 diverse individuals and n=1,250 consumers per week for an “always on” quant survey.
The study explores changing attitudes and behaviors of consumers due to the current events of 2020. This presentation is the premiere of Chapter 6 in our series of thought pieces based on this study.
