Juicing Empathy for Better Business Results
“How do I build an empathy program that develops skills while keeping my brand team focused on their workstreams?” is a question we get asked a lot. It was one of the challenges that Kelli Davis, Head of Insights and Strategy, Juice+ Beverage Sector at PepsiCo came to us with in late 2019.
One year later, the ‘fruits’ of the collaboration resulted in better intuition that is helping refine and enhance brand positioning; sharpening innovation concepts headed into testing and tightening the ways in on brand strategy.
Not bad for a series of “skill building” empathy activities.
Kelli and Rob Volpe, Ignite 360’s CEO shared a dynamic case study of how they built and executed an empathy program in 2020. The program gave the brand teams skill-building knowledge and understanding of how to get to empathy and deliver actionable insights that the team continues to use. Watch the presentation as they share how to:
Design for empathy AND insights
Keep 40 people across 4 brand teams engaged (no small feat!)
Make the learning experience actionable once the program was over
This presentation was at the March 2021 Y Conference, hosted by the Insights Association. The conference focused on the power of WHY and how to apply the why to generate better business results. Ignite 360 was proud to be a platinum sponsor of this breakthrough conference.
How would you rate your team’s empathy skills? Could your insights be more actionable? Read 5 WAYS TO PUT EMPATHY TO WORK RIGHT NOW or engage with us at EMPATHY CAMP!
