THOUGHT LEADERSHIP
The latest industry insights and trends.
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Love, not Loss! Spark Brand Passion with These 3 Valentine’s Day Tricks to Combat Customer Churn
It’s time to talk about a different kind of relationship: the bond between brands and customers. In an era of shifting loyalties, it's crucial to keep the flame of brand love alive. In this expert article, we unveil how understanding, empathy, and communication are the trifecta for enduring affection in the marketplace. Learn how to reconnect with your customer base, spark new passions, and how you can keep your customers' hearts beating for your brand.
A gift for every person(a) in your life – and the deeper “why” behind all our recommendations!
Forget the guesswork this festive season; our team, seasoned in the art of understanding deep consumer desires, has curated a list of gifts that promise to be more than just presents. These are experiences, memories, and joys waiting to be unwrapped.
Whether you're shopping for clients, partners, or loved ones, our guide is your secret to gifting success.
Let's spread the holiday cheer with choices that inspire, engage, and create lasting connections!
Empowering the Skills to Succeed at Being the People We Are
When you have empathy, you are able to use it, along with other data points to be better at communication, collaboration, problem-solving, persuasion, ideation, building trust, reaching forgiveness and having compassion. Empathy is only effective when it’s expressed.
Rob Volpe, Empathy Activist explains how to build your empathy ability and strengthen it like a muscle to flex when you need to.
Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles
Mixed messages abound about the state of the economy but one thing is clear, “it’s a wild time” according to consumers. Learn how the Navigating to a New Normal participants and broader US adult population are coping with inflation in Winter 2023.
Considering a reboot this year? What you need to power up your leadership and take your decision-making to the next level.
How’s your intuition holding up these days? Were you able to predict the changes in consumer behavior over the past 16 months? Call it what you like, a gut feeling, killer instincts, or a sixth sense –a strong and precise intuition is essential to any business leader’s decision-making success. Today we share the secret behind the engine that fuels your intuition… empathy!
Two Things Consumers are More Worried About Than You Might Realize
Can you guess which global and societal issues fall just behind food, gas and fuel prices as top consumer worries. One hint: it’s not pollution or climate change.
How Would You Answer This Question? The State of Practicing Empathy in America: Part One
Empathy skills have been in decline in the US, but just how bad is it? This article is the first in our series on the state of practicing empathy in America, and establishes an empathy baseline.
Can We Handle One More Surge? Coping Skills Two Years Into a Pandemic.
Ready for one more surge? If the receding Omicron wave is any indication, the answer is no. What does this mean for a frustrated and fed up society and how does it impact your business?
How to Tell Consumer Stories that Break through the Noise
Do you see your consumers as a collection of stories or statistics? Listen as CEO Rob Volpe connects the dots between empathy and insights with stories from his new book Tell Me More about That: Solving the Empathy Crisis One Conversation at a Time.
Where Do Brands Go From Here? 5 New Considerations for Setting Brand Strategy
Every day we move closer and closer to the re-stabilization of society. Your consumers and customers are already exhibiting new behaviors for this next era. The challenge for your brand is to meet them where they will be, not where they’ve been. The key to success for 2022? Flexibility.
Studies Reveal Your Voice is More Powerful Than Your Powerpoint and a Case Study That Proves It
If you find yourself constantly re-working and fine-tuning your PowerPoint presentations in an effort to influence decision-makers and motivate your team, it may be time to mix it up with a new approach. Today we share the research-backed method that will captivate your audience and move your insights and ideas into action.
The Imperfect Journey of Online Shopping... And What Brick and Mortar Stores Must Do About It
Online shopping is projected to grow 27% of overall retail sales by 2023, and brick and mortar retailers are scrambling to figure out their next moves. But there is hope. CEO Lisa Osborne explains how these traditional merchants can get unstuck, be creative and find success by leveraging the flaws of online shopping to their own advantage.
Getting Customers to Spend More
In his book, Dollars and Sense, behavioral economist Dan Ariely talks about the irrational ways we spend money. As marketers, it can be useful to use those same “irrational” mechanisms to get customers to spend more. How do your customers make the decision to spend? Expert researcher and strategist, Jay Zaltzman, explains what you need to know plus 3 critical takeaways to get the most out of your consumer spending research!
10 Reasons You and Your Organization Should be Doing Accessibility Research
According to the CDC, one in 4 U.S. adults – 61 million Americans – have a disability that impacts major life activities. Accessibility research is an important and growing space. Today we break down exactly why understanding accessibility matters for you and your business - and how to make it happen.
How Consumer Insourcing is Impacting You and Your Business (and 3 Steps to Deal with It)
A funny thing happened as life started to open up in summer 2021. People weren’t finding the value and benefit they used to out of their away-from-home experiences. It was more satisfying and rewarding to “insource” and do it themselves. What’s behind this phenomenon and what can your business do about it? Navigating to a New Normal respondents share their experiences.
Reboot Your Intuition for the Win
A strong intuition is essential to any business leader’s success. Call it what you like, a gut feeling, killer instincts, a sixth sense or intuition, this deeper sensibility has a seat at your mental table for your best decision making, collaborating with colleagues, and creating marketing programs for your consumers. You need your intuition to be strong and precise. What nourishes a healthy intuition? Empathy.
3 Easy Steps to Get People to Care about Environmental Efforts
In the past year of pandemic-induced reflection, trips to outdoor spaces grew in popularity. With that outdoor time, we have been more exposed to the effects of pollution and climate change and the impact of our actions. As part of Ignite 360’s Navigating to a New Normal study (and in celebration of Earth Day) we asked our respondents about challenges facing the environment and if they feel their efforts are having any meaningful impact. CEO Rob Volpe shares the story and reveals 3 Steps companies can use to remove barriers and motivate consumer behavior towards positive change.
Getting Our Groove Back – How the 4Bs are Changing American Celebrations
President Biden’s declaration that Americans could enjoy small barbecues and celebrations on July 4th was met with a dissonant mix of disbelief and relief. As part of our Navigating to a New Normal study, we asked our survey respondents what they thought the holidays would be like. What will that feel like, let alone look like? Are we ready to hug our loved ones again?
Life in Stasis: Portraits from the Pandemic
We asked our Navigating to a New Normal respondents to reflect back and collect photos that best represent the pandemic as well as their life during 2020. What emerged was a portrait of the early confusion, followed by adaptation and hope as they endured this once-in-a-lifetime event.
Chapter 9: Renewing Our Sense of Faith in Troubled Times
Faith, no matter how you define it, has been challenged during this year of pandemic by the forces of nature, different points of view and outright acts of hatred. This disruption to ‘normal’ life has changed how Americans think about and connect with their faith in some surprising ways.
This chapter explores the ways Americans are reconnecting with their sense of faith and how it represents many of the changes approaching our society as we find our way to a new normal.