THOUGHT LEADERSHIP
The latest industry insights and trends.
Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.
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How to innovate a product – and reduce risk
You’ve been tasked with innovating a new product or service. But before you reach for the same old approach, consider reaching for something new – a Design Sprint. Learn how innovation specialist, Claire Farber uses this efficient, effective, and empathy-forward tool to reduce risk and maximize results!
Studies Reveal Your Voice is More Powerful Than Your Powerpoint and a Case Study That Proves It
If you find yourself constantly re-working and fine-tuning your PowerPoint presentations in an effort to influence decision-makers and motivate your team, it may be time to mix it up with a new approach. Today we share the research-backed method that will captivate your audience and move your insights and ideas into action.
The Most Exciting, and Terrifying, Time to Be in Consumer Insights
We asked 3 of the brightest client-side insights leaders we know to participate in a roundtable discussion about a range of issues facing the industry today.
Elizabeth Oates, Sr. Director, Consumer Insights at Ulta Beauty, Humayun Rashid, Director, Microsoft 365 Research & Insights, and Marlene Straszewski, former Senior Director, Consumer Insights at General Mills each shared insight and perspective on the evolving role of the consumer, what research methods will be in demand in the future as society opens up again, the power and importance of listening as well as what’s needed from insights agency partners today.
Design Forums: The Key to Post-Pandemic Success
Leading change can feel Sisyphean – it’s slow work, with a lot of undeveloped ideas, missing expertise, and lack of consensus. It requires you to have a clear understanding of your audience, the support of key teams, and a BIG creative idea around which to rally. Easy to say on paper, harder to accomplish in real life. Design forums make change a natural process by removing the hurdles.
Consumer Journeys in Flux: The Change You Cannot Wait to Discover Is Happening Right Now
We have entered a “Waiting” period. People waiting to get a vaccine, parents waiting for schools to re-open – and businesses waiting for consumers to embark upon their post-pandemic shopper journeys. But for business, now is not the time to wait. Now is the time to prepare the space for consumers. To inspire you to action – COO Lisa Osborne shares a story of a world-renowned coffee company that went all-in, armed with data and insights to disrupt the stale supermarket coffee aisle – and built a case for innovation.
![Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655514940958-FLPDFHJFW7BXPCV3YT6X/navigatingtoanewnormal_webinar-recording.jpeg)
Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]
See and hear first-hand what consumers are thinking, feeling and doing in order to figure out what the future may hold for your brand or business.
How to Ensure Your Brand Survives the Tsunami of Recession
What can be done to protect, preserve, and recession-proof brands for what is likely to come? The lessons of history can serve us in these moments to help inform the path ahead. We decided to take a look back and found 3 key things the most resilient companies always do.
The Right (and Wrong) Way to Fall in Love with Your Idea
You think you’ve got a great business idea, but how do you know for sure? What if you are blinded by your love it? It can happen. We’ve all been there with our giant emoji heart-eyes. Here are four things you can do to ensure your business ideas will be a success.
How to think like an innovator, in 5 easy steps
An innovation mindset is essential for survival in today’s fast-moving world. You’ve got to know how to innovate. But what does that mean? You have to be the next Elon Musk? No way. Don’t start big. Start small. Here’s how…
50.7 Million Students Can’t Be Wrong: 5 Thought Leaders Share How They Stay Ahead of the Learning Curve.
At every level of an organization, people wonder how they could benefit from a return to the classroom. Today, our Ignite 360 thought leaders share the tools they use to stay sharp, relevant and far ahead of the learning curve.
You Decide: Is this Remix A Beautiful Noise or Nails on Chalkboard?
We remixed Lifeology™ for 2018. It sounds like human connection is back.
Four Ways to Ride the Wave of Amazon’s Retail Disruption
While traditional retailers struggle with declining sales, online retail disruptors like Amazon are a ‘prime’ example of a company seeing record growth. So, why are successful e-commerce retailers jumping feet first into omni-channel endeavors? COO, Lisa Osborne details 4 ways to prepare for change, pro-actively embrace the future and achieve success!
Curiosity Can't Kill You: 5 Questions We'd Love to Untangle
We checked in with our team of curiosity experts to see what they would like to research and straighten up to satisfy their thirst for answers, remove a frustration, or create a new and better solution. Here’s what they shared…
Five Ways to Cultivate an Innovation Mindset
How do you win big in the innovation game? Warm up before you compete. We've got 5 tips to get your mind (and your team’s) ready to go!
One Big Idea for Big Box Retail: Curate Your Connections
The biggest benefit of non-traditional retail venues? The immediate connection and personal engagement with consumers. We pose the question - can a brick and mortar learn from these type of experiences and become true and authentic?
Stop Being So Darn Serious and Start Playing Games!
WAIT! Before you make the call on your next big product launch or ad spend – check out this surprising (and fun) way to learn about your consumers and hit those big aha moments!