THOUGHT LEADERSHIP
The latest industry insights and trends.
Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.
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Don’t Be Scared of Suspense in Your Story: Eight tricks (and treats) to take your story from spooky to spectacular!
Driving suspense in stories is an oft-used tactic to keep audiences and readers enthralled and hanging on your every slide. Expert storyteller and CEO Lisa Osborne shares her best tips on ways to use suspense to ensure your next presentation lands.
Ignite 360 Announces Appointment of Lisa Osborne as New CEO, Succeeding Founder Rob Volpe
Ignite 360, a consumer insights and marketing strategy firm known for its commitment to elevating human understanding to unlock growth for Fortune 500 brands and businesses, announces the appointment of current COO, Lisa Osborne, as the CEO effective Sept. 12 while current CEO and founder, Rob Volpe, is moving into a Chairman position.
Today we are excited to announce Lisa Osborne as Chief Executive Officer at Ignite 360
Today, we’re excited to announce Lisa Osborne as Chief Executive Officer at Ignite 360. We asked Lisa to share her thoughts on the role, the future, and the Ignite 360 team.
The Best Time to Start Your Data Analysis Report? The Answer May Surprise You.
One of the biggest mistakes in research is beginning the report writing process only after the data comes in. Analysis and story development must be infused at every step of the research and data acquisition process.
COO, Lisa Osborne looks at each research step and what you need to consider to deliver meaningful and actionable analysis.
Quant Data Is Only Half The Story: Write Better Consumer And Market Insights Reports With These Top 3 Tried And True Tools
Do you need help finding the story among fields and fields of transactional data, survey data, or similar information? What motivates, inspires, and prompts certain beliefs, actions, or decisions? The ‘why’ behind it all that informs the most powerful insights and strongest stories? Today, COO Lisa Osborne shares three ideas to successfully integrate elements of qualitative learning into your survey instruments that go beyond the ‘what’ of stated behavior and lead to better consumer and market data insights reports.
The Right Way To Tell A Story With Data: Five Steps That Will Engage And Influence Your Audience Every Time
For researchers, all data is good data, and we love to gather, consider, compare and share it. When it comes to storytelling, however, we must resist the urge to include and show all our data. Today we explain the five steps to effective data storytelling that will engage your audience and influence action.
The Imperfect Journey of Online Shopping... And What Brick and Mortar Stores Must Do About It
Online shopping is projected to grow 27% of overall retail sales by 2023, and brick and mortar retailers are scrambling to figure out their next moves. But there is hope. CEO Lisa Osborne explains how these traditional merchants can get unstuck, be creative and find success by leveraging the flaws of online shopping to their own advantage.
The Most Exciting, and Terrifying, Time to Be in Consumer Insights
We asked 3 of the brightest client-side insights leaders we know to participate in a roundtable discussion about a range of issues facing the industry today.
Elizabeth Oates, Sr. Director, Consumer Insights at Ulta Beauty, Humayun Rashid, Director, Microsoft 365 Research & Insights, and Marlene Straszewski, former Senior Director, Consumer Insights at General Mills each shared insight and perspective on the evolving role of the consumer, what research methods will be in demand in the future as society opens up again, the power and importance of listening as well as what’s needed from insights agency partners today.
Avoid Those Half-Baked Ideas with the Jobs-to-be-Done Framework for Innovation
We want you to think about needs and jobs work like baking soda – a versatile, cost-effective, can-do problem solver for your business. Do not underestimate it. Do not nod your head and think Jobs ID is only for new product innovation. It can do so much more! It’s an innovation framework for services, marketing programs, advertising, and communication strategy. Believe it!
Consumer Journeys in Flux: The Change You Cannot Wait to Discover Is Happening Right Now
We have entered a “Waiting” period. People waiting to get a vaccine, parents waiting for schools to re-open – and businesses waiting for consumers to embark upon their post-pandemic shopper journeys. But for business, now is not the time to wait. Now is the time to prepare the space for consumers. To inspire you to action – COO Lisa Osborne shares a story of a world-renowned coffee company that went all-in, armed with data and insights to disrupt the stale supermarket coffee aisle – and built a case for innovation.
![Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655514940958-FLPDFHJFW7BXPCV3YT6X/navigatingtoanewnormal_webinar-recording.jpeg)
Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]
See and hear first-hand what consumers are thinking, feeling and doing in order to figure out what the future may hold for your brand or business.
How to Ensure Your Brand Survives the Tsunami of Recession
What can be done to protect, preserve, and recession-proof brands for what is likely to come? The lessons of history can serve us in these moments to help inform the path ahead. We decided to take a look back and found 3 key things the most resilient companies always do.
The Magic of Tidying Up Today’s Retail Landscape
How the centuries-old Japanese philosophy behind Marie Kondo’s success - may hold the key to driving your customer growth and engagement.
How to Tell a Story with Data
Researchers are obsessed with data. To us, all data is good data and we love to gather, consider, compare and share it. But when it comes to storytelling, how do we resist the urge to include and show all of our data, especially when it comes to quantitative storytelling?
3 True Stories of Failure (and Triumph)
In today’s world of perceived perfection, it is rare for anyone to share their own stories of professional failure. Yet, stories of failure teach us how to do things differently. In this revealing post, three industry leaders openly share their own storytelling failures and what they do differently now.
![Learn How to Speak Up: The Power of Spoken Stories in Business [Podcast]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655573501848-8AQP0FR7ZUYU4H70SKO2/Ignite360-spoken-stories.jpeg)
Learn How to Speak Up: The Power of Spoken Stories in Business [Podcast]
Our Storytelling series continues with a brand new podcast! COO Lisa Osborne talks in-depth with author, messaging expert and communication coach Dr. Michelle Mazur, founder/CEO of Communication Rebel. Drawing upon examples from her recently published book, 3 Word Rebellion: Create a Message That Is Bigger Than Your Business, Mazur shares practical advice you can use right away to improve your next presentation. You'll learn the critical distinction between delivering a speech and delivering a message and the two most important parts of your presentation you never want to give up!
My Recipe for Story Crafting Deliciousness
Are you over the typical dry corporate PowerPoint? Want to create a rich story? Here’s how to cook up a breakthrough and connect with your audience.
Confessions of a Failure: How to Bounce Back When Things Go Wrong
We don’t always bat 1000. Sometimes we come up short. Sometimes we fail. What are we going to do about it? How are we going to learn and improve? COO, Lisa Osborne talks about failure, overcommunication, and how collisions are good for business.
Four Ways to Ride the Wave of Amazon’s Retail Disruption
While traditional retailers struggle with declining sales, online retail disruptors like Amazon are a ‘prime’ example of a company seeing record growth. So, why are successful e-commerce retailers jumping feet first into omni-channel endeavors? COO, Lisa Osborne details 4 ways to prepare for change, pro-actively embrace the future and achieve success!
Curiosity Can't Kill You: 5 Questions We'd Love to Untangle
We checked in with our team of curiosity experts to see what they would like to research and straighten up to satisfy their thirst for answers, remove a frustration, or create a new and better solution. Here’s what they shared…